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Julia SamaraFebruary 19, 20246 min read

Choosing the Right Internet Services for Small Business

Finding the best internet service for your small business should be simple. In this post, we'll help you make the key choices needed to pick telecom services, making sure your business's digital foundation is strong and reliable.

In the era of digital transformation, the necessity for high-quality internet has skyrocketed. SaaS platforms, advanced CRM systems, social media, and other digital tools have become crucial for business operations. A slow internet connection can hinder sales and marketing efforts and lower employee morale, ultimately affecting your bottom line. A robust internet connection is paramount.

Choosing the right internet and related services can be complicated. There are many network types, technical terms, new providers, and different contract options. This can be overwhelming, even for those who know a lot about technology. Simplifying the search for the right internet provider and services is essential.


Key Considerations for Internet Access

Network Types

It's important to know about the physical network that supports your internet connection. This affects how fast and reliable your service will be. Here's an overview of the main types of networks you might consider:

Cable Internet

This type of internet service relies on coaxial cables, the same ones used by cable TV, to deliver data to your business. It's easy to find in cities and suburbs, often being a more affordable option than fiber optic internet. This makes cable internet a practical option for small businesses that need reliable internet for everyday tasks like email, web browsing, and light file sharing.

However, because cable internet is a shared resource among neighborhood users, you might experience fluctuations in your internet speed throughout the day. Peak hours, such as evenings when many people are online, can lead to slower speeds and occasional delays. Even so, cable internet usually has different speed options that work for many business activities, from simple web surfing to tasks that need more data. This works well if you avoid using it during the busiest times.

Fiber Internet

This cutting-edge technology uses thin strands of glass or plastic, known as fiber optic cables, to transmit data as pulses of light. This method delivers incredibly fast data speeds, much quicker than traditional internet types. Because of this speed, it's perfect for businesses that use the internet a lot. Activities like video conferencing, sending large files, and online backups work smoothly.

Fiber's efficiency in signal transmission ensures a high-quality service with less interference and latency compared to other mediums. Fiber internet is usually more expensive and harder to find, especially in the countryside. But it gives you super-fast upload and download speeds that are the same, which is called symmetric speeds.

This is particularly beneficial for businesses that need to upload content just as often as they download it. Additionally, fiber optic internet is known for its exceptional reliability. It is less susceptible to weather conditions and electrical interference, ensuring your business operations run smoothly without unexpected disruptions.

Fixed Wireless

This type of internet sends data through the air using radio waves, cutting down on the need for lots of wires. It's faster and usually less expensive to set up. However, things like the weather and where you are can change how fast and reliable your connection is.

Since it doesn't rely on cables buried in the ground, it's a great option for places where it's hard to lay wires, like rural areas or hilly regions. Plus, because it's wireless, it can be adjusted or expanded more easily to meet the growing needs of your business.


Digital Subscriber Line, leverages the existing telephone lines in your business to provide internet connectivity. This makes it widely accessible, as it's available in most areas with telephone service, ensuring a reliable internet option for various locations.

Although DSL may not match the speed and quality of newer internet technologies, it stands out as a budget-friendly choice for essential online tasks such as browsing the web and checking emails. The straightforward installation process, typically requiring minimal setup and no extensive wiring, adds to its appeal for small businesses looking to get online with ease.

One of the unique advantages of DSL for small businesses is that the internet connection is exclusive to your premises. Unlike shared connections, DSL maintains consistent speeds even during peak internet usage hours in your area. This reliability makes DSL an attractive option for businesses with moderate internet needs, ensuring steady online access without the fluctuations common in shared networks. Ideal for small enterprises not reliant on high-bandwidth activities, DSL offers a balanced mix of accessibility, cost-efficiency, and consistent performance.

Satellite Internet

It sends and receives data via satellites floating in space. It can reach almost any place on Earth, making it a solid choice for spots too remote for cables or phone lines. Although historically slower with higher latency issues that could hinder real-time online activities, recent advancements have significantly improved its speed and reliability. Modern satellite internet now offers much faster speeds and reduced latency, improving the user experience for activities like video chatting and online gaming.

New satellite networks are being launched to improve internet coverage, speed, and cost, aiming to offer fast and smooth service everywhere in the world. This progress shows a promising future for satellite internet, especially in underserved regions, making it a more practical and appealing choice for users in isolated locations.

Weather and obstacles like mountains can sometimes interrupt satellite internet. However, continuous improvements and upcoming projects are making big strides in bridging the internet gap. They promise a more stable and widely available internet service across the globe.

Cellular Internet

It taps into 4G and 5G mobile networks to give small businesses a flexible and speedy online connection. It's perfect for locations where traditional broadband like DSL or cable isn't available or for businesses that need internet on the go.

With the growth of 5G, cellular internet is getting faster, offering a reliable option for businesses to stay connected, support remote work, or operate from multiple locations without the hassle of fixed-line installations. Its simple setup process, which often just involves plugging in a modem, means small businesses can get online quickly, keeping them agile and competitive. This makes cellular internet an attractive choice for small enterprises looking to maintain high productivity and seamless customer service, even in areas with limited infrastructure.


Speed and Service Considerations

When you've narrowed down your choice of service, determining the right speed and service tier is next. Factors to consider include:

  • Bandwidth: The volume of data your connection can handle per second. High-bandwidth connections support intensive activities like video conferencing and large file transfers across multiple users.
  • Latency: The delay between sending a request and receiving a response. Low latency is crucial for real-time applications, with fiber typically offering the best performance.
  • Upload vs. Download Speeds: Asymmetric speeds are common, especially with cable, where download speeds surpass upload speeds. Activities requiring significant upload bandwidth might necessitate a symmetric connection.

How Much Speed Do You Need? Assess your activities and number of users to estimate bandwidth requirements. For low-bandwidth tasks, multiply users by 3 Mbps; for high-bandwidth tasks, multiply by 10 Mbps. This calculation can help ensure you have adequate speed without overestimating your needs.


Cellular and Satellite Internet from POND IoT

We offer cutting-edge connectivity solutions for any business size, merging the robust cellular connectivity with the unparalleled speed and global reach of Starlink, alongside the versatility of Peplink's networking technology. This blend provides businesses with an unbeatable internet connection that's both fast and reliable, ensuring uninterrupted operations even in remote or challenging environments.

With POND IoT's solution, businesses get the best of both worlds. They benefit from high-speed, low-latency broadband access from Starlink for demanding online tasks, and reliable cellular connectivity through Peplink's technology for areas where satellite internet might not be as effective. This integrated approach not only enhances operational efficiency but also supports a wide range of IoT applications, from real-time data collection to remote monitoring, ensuring businesses stay connected and competitive in today's digital landscape.