The Internet of Things (IoT) has helped created numerous technologies which are being implemented across multiple industries, one of which is the digital signage industry. IoT technology for digital signage is designed to enhance customer engagement and efficiency. In this post, we'll go through a few digital signage trends to keep an eye on for 2023.
Increased number of digital advertising outside the home
The use of digital advertising in non-domestic settings is projected to skyrocket in the coming years. Through the utilization of personalized ads based on customer data, businesses will be able to accurately reach their desired audience. Alongside this, OLED displays are becoming a more common choice due to their energy efficiency and lightness, replacing their LED and LCD predecessors.
Growth of holographic advertising
Holographic advertising creates a captivating and alluring experience that instantly grabs the attention of onlookers. It has the potential to create a widespread impact, and it is predicted that by 2023, any company hoping to boost its recognition will put money into this technology.
As more establishments move to digital signage, QR codes will become more commonplace in public areas, retail, and restaurants. With the capability to easily access the Internet from a cellular device, the utilization of QR codes is likely to grow in the year 2023 due to the convenience of data transfer they provide.
Video advertising with the possibility of purchase
This form of promotion is becoming increasingly popular. By displaying product images on video advertisements in public places like malls and airports, customers can gather more information about the items, making the purchase process easier thus accounting for more successful sales transactions across different platforms.
Live broadcast on digital signage
Live streaming is a great way to engage viewers and create interactive experiences. Businesses can use this technology to broadcast marketing videos in lobbies or events.
IoT is set to be implemented in many areas of digital signage, like wayfinding, mapping, and time-sensitive promotions. It can also be used to provide guidance, directories, warnings, emergency messages, mobile kiosks, employee displays, holographic customer services, and retail and hospitality content such as events, entertainment, and menus. It can even be used as a platform to share employee information, event announcements, and real-time updates.
The digital signage industry is predicted to grow rapidly in the future, and companies need to pay attention to the latest technologies and trends to stay ahead of their rivals. Adopting the most current trends could help businesses create a more immersive and customized experience for their customers, raise brand recognition, and enhance operational efficiency. POND IoT offers cellular IoT solutions for digital signage that promise a secure and consistent link even in remote areas, and at a more affordable price than similar solutions on the market. Our SMART SIM provides access to the largest networks in the US with just one SIM card, guaranteeing that your messaging is uninterrupted at all times.